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12 July 2023

The real value of fruit protection

The real value of fruit protection

You get what you pay for! This is a saying you too have probably heard as well. This wisdom applies to many things in life. Especially when it comes to buying a fruit protection system.  An understandable question is: 'why not choose the cheapest fruit protecting system?'

The answer is simple. Price is an important factor for you as a grower, because you want to keep the cost price down. Quality plays a crucial role in determining the real value of your fruit canopy! This is exactly the reason why at Fruitsecurity Holland we do not aim for the cheapest fruit cover, but for the most economical fruit cover.

For many fruit growers, choosing a fruit cover is not about simply choosing the cheapest cover. A fruit canopy has to meet your needs, both in the short and long term. It is not just an investment, but an investment for several years! The purpose of the fruit canopy is to protect your capital, your income. So then, the canopy must be good at the purpose it serves:

  • Protection against extreme weather conditions
  • Maintenance efficiency
  • Durability
  • Maximum yield and quality of harvest.

At FruitSecurity Holland, we understand that every fruit grower has their own unique challenges. That could be in what way you want to grow your fruit. You have continuous improvements and adjustments you make to give your crop the highest possible yield. We continuously invest to make fruit canopies as robust as possible. Of course, the economic aspect is strongly considered. Important pillars in development are lifespan, efficiency and performance of the canopies.

The real value of a fruit canopy:


Our fruit canopies are designed and developed to last as long as possible. A great advantage is our extensive network. All experiences gained around the world, but especially on the European continent, are taken into account in the development. Thus, a FruitSecurity fruit canopy is hugely experienced.


Every grower knows that bringing the system in winter/summer mode easy is very important. This is something that is constantly being developed. Again, experience is the key to success. 

hail nets

Maximum return and quality:

Our fruit canopies are developed by fruit growers. Fruit growers understand better than anyone how important it is to maximise your harvest. Climate is an important point in the canopy which makes the difference between a good and bad harvest.

An investment that will pay for itself:

Although initial costs of a good fruit canopy may be higher, the long-term benefits are significant. That means you spend less money on repairs and replacements.

  • Replacing hail nets only costs between €6,000 and €10,000
  • Replacing foil between 12,000 and 20,000 euros. 
  • Less birds coming in through worn nets and destroying your crop.

Better quality harvest

In cherry canopies, a closed ridge is worth its weight in gold. Rain in the centre of the tree not only destroys your best cherries, but also causes a lot of rot on the remaining cherries! Good ventilation is incredibly important it can make or break your harvest.

Fruit canopy

Saving on frost protection

Cherry canopies from Fruitsecurity offer the opportunity to save (!) on frost control! (read this article)

You are a grower. You want only the best for your business. You choose. Because you know what's right for your business. You can go for quality or you can go for the cheapest price. If so, read this article.

Gerben van Veldhuizen - FruitSecurity Holland

Gerben van Veldhuizen

CEO & fruitprotection specialist

My mission is to help as many fruit growers as possible get a good harvest.
So that fruit damage can be prevented, no delivery problems occur, and fruit growers can harvest successfully!